Alejandro Maza on running a company on 200,000 agents a day
Kavak's Chief Product & AI Officer, Alejandro Maza, explains how they tore the used-car company down and rebuilt it around long-running agents — one per customer, up to 200,000 a day — betting that the real unit of AI transformation is the whole organization, not the task or the tool.
One agent per customer, spawned fresh every day
When a customer arrives, Kavak spawns a long-running agent in its own virtual machine — with years of that customer's memory and a single goal, maximize lifetime value — and it runs 100,000 to 200,000 of them a day.
Every day between a 100 and 200,000 agents get instantiated in a day. They wake up, they work sometimes for three minutes, sometimes for eight hours, sometimes for three days, and they like set an alarm clock for their next task and they go back to sleep.
Don't adopt AI — redesign the company around it
Bolting ChatGPT onto your existing structure changes nothing; Kavak's transformation was three ordered decisions — rebuild the APIs so agents can act, close the eval-and-train feedback loop, and switch the company's metric from transactions to relationships.
you need to redesign your whole company around the agents and around the future capabilities
Evals are the brakes that let you floor it
Kavak spends about as much time, tokens, and money on evals as on the agents themselves, because how fast you can safely ship is set entirely by the quality of your brakes — and the eval that matters is 'did the customer convert?', not call minutes.
I like to move extremely fast, but in order to move fast, you need to have brakes, right? Imagine a car.
Agents that outsell your best humans
Kavak never built support bots — it built sales agents that fold 15 human specialties into one patient mega-expert, convert 2.1x better than the best human team, triple NPS, and underwrite regulated car loans in under three minutes.
at first it converted like 50% more than our human team
They put an agent in the CEO's chair
In one Mexican city, Kavak handed an agent the CEO job on the same harness as every other agent, and in six weeks it grew profits 50% by forecasting every number and messaging physical workers their daily plans.
Let's try and build an AI CEO.
When Opus 4.5 shipped, they tore it all down
Kavak ran tens of thousands of multi-agent graph systems until Opus 4.5 arrived — then destroyed two years of profitable scaffolding, because the harness built for a weaker model had become a cage for a smarter one.
But then Opus 4.5 came out and I realized like this isn't the right paradigm anymore.
Retrain everyone — from the CEO to the mechanic
Everyone at Kavak, from the CEO to the 800 mechanics, passes through a six-week 'Jedi Academy' and ships a production agent, landing in an org where humans and agents trade places as boss and helper.
From the CEO to like AI engineers to mechanics, we train everyone
Why the AI-native company gets built new
The electric motor could have rebuilt the factory 40 years before it did, and the same lag is here now: adopt AI superficially for +6%, or redesign from scratch for 10x — which is why the winners will mostly be new companies, not incumbents.
So you could have built Ford's factory 40 years before Ford.