Ali Haghani on why AI agents need a company brain
Circleback's co-founder argues that as AI agents do more work, conversation context becomes scarce infrastructure: capture broadly, share it only with the right people, and reserve consequential judgment for humans.
Without Shared Context, Agents Work in Isolation
Circleback's bet is that a company's real asset is one shared memory of every conversation — the context both people and AI agents need to act well.
otherwise your AI agent is working in isolation. It doesn't know what was said earlier today or what a customer said.
One Memory, Many Jobs
Once every meeting is captured and searchable, the same memory quietly becomes an applicant tracker, a CRM timeline, a support archive, and a prep assistant.
I asked CircleBack to prep me for this and it went through all the emails that we've exchanged, past conversations that you and I have had to get a full understanding of like what is this going to be
Agents Out of the Silo
Moving agent work out of a private chat and into shared Slack channels turns a founder's personal automation into visible, company-wide infrastructure.
it makes it a company effort and also gives everyone visibility
Review Is the New Bottleneck
When agents write code end-to-end, the bottleneck shifts to review — so Circleback spawns different review agents for code quality, architecture, product, and copy.
the bottleneck then becomes code review which we've also done a lot to kind of spawn different types of agents depending on what the PR is
Evals Beat Whack-a-Mole
Without evals, improving one thing silently breaks another; a scoreboard on every prompt or model change is what ends the endless game of whack-a-mole.
if you don't have good systems in place to make incremental improvements, you're constantly playing this game of whack-a-mole
What Agents Don't Get to Do
Agents can draft, take a first pass, and build to spec — but they may never send, ship copy to production, touch data, or architect; a human still gates anything that reaches the outside world.
Never send an email on its own. A draft is okay.
Imagination, Not Bandwidth
As the cost of writing software falls, the constraint stops being skills or bandwidth and becomes judgment: what you decide to build and how you compose it.
what matters more is not how fast you ship, but what you decide to build and how you decide to build it