Jesse Zhang & Ashwin Sreenivas on Why the Moat Isn't the Model
Decagon's founders argue that in the agent era the durable moat isn't the model but the software and process around it — fine-tuned 'model factories,' encoded business logic, and the machinery that makes frontier capability deployable inside the enterprise.
The False Trade-Off
A fine-tuned small model doesn't just trade intelligence for cost — on one narrow task it beats the frontier model on quality, speed, and cost at once.
So when we fine-tune smaller, dumber models, it's that they're just not as general purpose, but on the specific task we want them to do, they actually outperform the large, smart, state-of-the-art models
Decagon Labs Is a Model Factory
They built an internal pipeline whose only job is to shrink the gap between a new model's release and a fine-tuned, task-specific version running in production.
we find ourselves constantly training net new models and deprecating old ones that are no longer relevant because you know maybe the frontier has advanced a lot
Open-Source Share Is Falling — For a Good Reason
Even amid open-source hype, the share of open-source inference is dropping right now, because every new use case starts on frontier models and only migrates once it's proven.
at a certain point it's strictly better to use open source models because when your use case is solidified and you're in production at scale
Even AGI Needs Somewhere to Put Things
The 'labs will be the last startups' narrative misses that business logic lives in the application layer — and even AGI agents need software to store, retrieve, and reason over.
Even once you have AGI, agents are going to need somewhere to store work and pull information from and reason about things. I don't think software as a whole in any meaningful way is going away.
Forward-Deployed: Eat Pain, Excrete Product
Forward-deployed engineers exist to learn brand-new workflows nobody has run before — but the discipline is to productize what they learn so the next ten customers get it for free.
forward deployed engineers eat pain and excrete product
Duet: The Agent That Builds the Agent
Duet is a second, bigger, slower agent whose whole job is to write the procedures, tools, and tests for the customer-facing agent — and then monitor its conversations.
It's like a second agent that's much bigger, much slower, but its job is to do all the tasks I just described.
The Moat Is Deployability, Not Intelligence
Even if every model were perfect, raw capability far outruns what enterprises can safely use — the moat is the software that makes a model governable, testable, and deployable inside a regulated org.
the capability of models today is far greater than they are being used for within the enterprise
It May Kill Jobs, But Not Careers
Automating support 30% cheaper rarely means firing 60% of the team — there's more latent demand for good customer service than supply, so companies do more of it instead.
kill jobs but not careers in a way because like those jobs that are being done currently should not be done by humans